Search Star blog
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Does Google know what you mean?
Google’s ranking algorithm is evolving, constantly reaching new levels of complexity. SEO forums & communities swarm with often contradicting tips & advice, a resultant of research, experience, but also speculation & guesswork. In the attempt to capture a static value in Google’s algo, one may stumble upon LSI, or Latent Semantic Indexing. In the early [...]
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Refer Search Star & Get A Case of Champagne!
Here at Search Star, the majority of our new business comes from client referrals and we have been thinking of a suitable reward for those that refer us. We’ve decided that alcohol is generally well received and so up until the end of February 2012, anyone referring us a new client will be sent a [...]
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Google’s Newest Not-For-Profit Adwords Partner
Last month we were were welcomed into the Google for Nonprofits program, The Google Nonprofit program is designed to help charities advertise on Google AdWords at no cost. Our main charity client is Send A Cow and we have worked with them using Google Grants since 2009. We’d love to add more charities to our [...]
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Moving Day Cometh!
Search Star is on the move! We have found some lovely serviced offices in Bath centre which will allow us to expand and take on more staff. It is 2 minutes from the train and bus stations, and just at the end of the Bristol/Bath Cycle Path. We are hoping that Florian and James will [...]
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Happy Clients Who Love Our PPC
I just got a call from Nick Cooper, MD of www.BigTallOrder.co.uk, thanking Search Star for all our hard work in 2011. BigTallOrder are a large & tall mens clothes retailer who we’ve worked with for c. 3 years. We met them after another ecommerce business (www.dfsales.co.uk who we also still work with) referred us to [...]
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The 12 Insights of Christmas 2011
The 12 Insights of Christmas 2011 1. This December 350 million hours will be spent shopping online by the UK Internet population. This translates to an average of 8 hours and 45 minutes spent per person on shopping websites over the course of the month. 2. 2.1 billion visits will go to online retail sites [...]
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The Evolution of Search in 6 Minutes
Yesterday Google released a 6 minute video entitled “A Short History of the Evolution of Search”. The video highlights some of the most important milestones from the past decade—and provides a taste of what’s coming next. I think it rather well made & interesting. Let me know what you think.
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Extending Social: Google Plus
When Google Plus launched in June it generated a huge amount of interest with some seeing it as their saviour from Facebook and others asking why would I move? On a personal basis I saw it as an opportunity to branch out from Facebook and tie the loose ends up between my various Google accounts. [...]
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Wheelbarrows vs. Xmas Decorations
One of the areas of search that never fails to interest me is seasonal search variations. We are working on a project for a Christmas Decoration client and watching the search volumes rise exponentially as we move towards Christmas. We are anticipating that volume will peak c. 10th December at c. 10 times what we [...]
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Sub Prime Loan Affiliates Hijacking Adwords Accounts
At Search Star we work for one the UK’s larger loan brokers generating hundreds of leads every day for their call centre. Over the past week we have seem a huge influx of what we suspect are fraudulent Adwords accounts coming in to the market and stuffing the PPC rankings. Effect on our client is [...]